Meta's numbers, not a guess
Meta's Ads Guide asks you to leave at least 14% of the top, 35% of the bottom and 6% of each side free of text, logos and other key elements. On a 1080 × 1920 Reel that is 269, 672 and 65 px, and the checker draws exactly those lines.
| Top | Bottom | Sides | Buttons | |
|---|---|---|---|---|
| Reels | 269 | 672 | 65 | 227 @ y 1152 |
| Stories | 269 | 672 | 65 | 227 @ y 1152 |
| TikTok | 240 | 660 | 120 | 300 @ y 840 |
| Shorts | 288 | 672 | 48 / 192 | · |
| All platforms | 288 | 672 | 120 / 192 | 300 @ y 840 |











